Can an iPhone Aid CRM Implementation?

To be successful in today’s competitive market place, enterprises must seamlessly improve interaction and extend information beyond the walls of their organization. Implementation of CRM in an iPhone is quite simple and easy. Its anywhere, anytime access.

Sales reps can interact with customers offline through their respective mobile devices. CRM in iPhone gives access to up-to-date info which gives you a marketing edge over your rivals. And by using Smartphone and handheld devices like PDA’s can eliminate the purchase and use of expensive laptops for your sales queries. It also reduces the hardware costs and improves productivity as well as sales lead management. Mobile CRM solutions help the business users to increase sales and services effectively at every stage of the sales cycle ie. from lead and opportunities management to fulfillment and invoicing via theirs iPhones.

The CRM custom business applications are developed in using web services, powered by SOAP and WSDL, compatible with iPhone device developed based on MAC environment, where the business process interaction are done by secured Web Services. Lets discuss about the Etelos CRM for iPhone. It is a feature-rich customer relationship management (CRM) application that gives any business the ability to automate and manage customer follow-up. The tools available in Etelos are powerful, yet simple to use. And Etelos CRM takes advantage of the unique capabilities of iPhone and iPod touch. Its features includes, email management, contact management, task management, Appointment setting and etc.

And another is SuitePhone released by NetSuite. SuitePhone is a function that seeks to allow NetSuite customers the opportunity to run business operations using with the iPhone. The new SuitePhone capability provides native support for Safari, which thereby supports NetSuite’s advanced, AJAX-based user interface goodies such as drop-down menus, drag-and-drop portlets, and in-line editing. NetSuite’s essential ERP, CRM and e-commerce functions are immediately available to Apple users, promising an on-demand, integrated business management application designed for the Apple platform. SuitePhone in tandem with the iPhone allows users to remotely access their financial functionality in areas such as invoicing, accounts receivable, and payroll. A number of CRM vendors, including , NetSuite and SugarCRM, have developed applications to run on the iPhone’s earlier incarnation.

There are 2 options – integrating applications similar to the one described above or to customize the iPhone CRM application or to get the iphone CRM development done from scratch. Whatever be the mode, advantages of the CRM through iPhone is many.
The key Benefits to the users are highlighted below:
You Control How You Want Your Microsoft Dynamics CRM Wirelessly Deployed on the iPhone.

You can choose to deploy your solution hosted, on premise-or both, depending what on what work best for your business.
Your “Real-time” Mobile CRM for Microsoft Dynamics CRM and the iPhone
It enables you to instantly access mission critical data such as account cases, campaigns, opportunities and call reports, anytime, anywhere, giving you immediate wireless access to your Microsoft Dynamics when you are away from the office.
User-friendly and Configurable

It easily adapts to your business environment and how you individually work. It allows you to adjust applications on iPhone Smartphone without a learning curve and hefty customization of CRM or consulting costs. Multi-lingual capabilities also make global communications easy.
Outlook Integration
It allows you to quickly pull and update information from Microsoft Dynamics CRM as well as Outlook.